Case study

How a Tax Law Firm Scaled Qualified Case Volume With TikTok

Project length

12 months

Project length

12 months

Company size

50 employees

Company size

50 employees

industry

E-com

industry

E-com

Views generated

SEO

Views generated

SEO

Case study

How a Tax Law Firm Scaled Qualified Case Volume With TikTok

Project length

12 months

Company size

50 employees

industry

E-com

Views generated

SEO

$2M+ Sales Generated

50M+ Views

39% Lower CPA

Summary

This tax law firm was looking to increase qualified case volume, not just inbound form fills.

Their main issue wasn’t traffic—it was unqualified prospects wasting their team’s time.

We built a TikTok ad system designed to filter prospects before they ever reached the firm, using strict qualification criteria around tax debt amount, urgency, and eligibility.

Instead of sending raw leads, we focused on pre-qualified calls from individuals with $10K+ in IRS debt who were actively seeking help.

Over a 90-day period, the firm saw a 3.2× return on ad spend, a 70% show-up rate on booked calls, and closed roughly 40% of qualified conversations.

The result was a predictable flow of real cases—without increasing internal workload or hiring additional staff.

Summary

This tax law firm was looking to increase qualified case volume, not just inbound form fills.

Their main issue wasn’t traffic—it was unqualified prospects wasting their team’s time.

We built a TikTok ad system designed to filter prospects before they ever reached the firm, using strict qualification criteria around tax debt amount, urgency, and eligibility.

Instead of sending raw leads, we focused on pre-qualified calls from individuals with $10K+ in IRS debt who were actively seeking help.

Over a 90-day period, the firm saw a 3.2× return on ad spend, a 70% show-up rate on booked calls, and closed roughly 40% of qualified conversations.

The result was a predictable flow of real cases—without increasing internal workload or hiring additional staff.

Summary

This tax law firm was looking to increase qualified case volume, not just inbound form fills.

Their main issue wasn’t traffic—it was unqualified prospects wasting their team’s time.

We built a TikTok ad system designed to filter prospects before they ever reached the firm, using strict qualification criteria around tax debt amount, urgency, and eligibility.

Instead of sending raw leads, we focused on pre-qualified calls from individuals with $10K+ in IRS debt who were actively seeking help.

Over a 90-day period, the firm saw a 3.2× return on ad spend, a 70% show-up rate on booked calls, and closed roughly 40% of qualified conversations.

The result was a predictable flow of real cases—without increasing internal workload or hiring additional staff.

Results

Over 12 months, our creative generated more than 58 million views and over $1.4M in tracked sales. One video alone produced $120K in revenue.

By combining trend-driven editing with strategic scripting, we helped drop their CPA by 33% and gave them a repeatable process for scaling across channels.

Results

Over 12 months, our creative generated more than 58 million views and over $1.4M in tracked sales. One video alone produced $120K in revenue.

By combining trend-driven editing with strategic scripting, we helped drop their CPA by 33% and gave them a repeatable process for scaling across channels.

Results

Over 12 months, our creative generated more than 58 million views and over $1.4M in tracked sales. One video alone produced $120K in revenue.

By combining trend-driven editing with strategic scripting, we helped drop their CPA by 33% and gave them a repeatable process for scaling across channels.